Apr 272020
 

By Martin Luenendonk

Source: https://www.marketingsherpa.com

As their name says, the email lists are basically lists of email addresses, mainly collected from people who visit websites searching for the topics of their interest or solutions to their problems.

Those lists are then used in marketing for the distribution of newsletters.

Have you ever subscribed to an email newsletter on a website?

Most of us did.

It's that tiny square, mostly on the bottom of the web page offering some juicy deals, and the only information they ask is your email.

Whether you were offered a free e-book, free lessons or huge discounts, you couldn't resist finding out what it was. If so, congratulations, you're part of someone's email list.

There might be the updates you were looking for that you get when you open your mailbox. This option can seem very handy when you don't want to visit the same websites over and over wasting your time – just getting updates or discounts from those you were interested in.

But these days more probably you're receiving dozens of spam emails that you were not expecting while typing your email address on that website.

In fact, you might find out how you‘ve never left your information to a particular person/company, and now you're receiving their offers or basically spam trash emails.

How did that happen?

An email list your address belongs to was probably shared or sold to another company, who then used it for selling their own products and spamming 24/7.

And that happens quite often. But sooner or later they'll find out that bought lists are just a waste of money and time, especially used for the promotion of something new.

In this article, we'll explain to you why those who buy email lists fail at reaching people and advertising their product, as well as how to do it the better way with no additional costs.

If you ...read more

Source:: Why Buying Email Lists is Always a Bad Idea (And How to Build Yours for Free)

Apr 142020
 

By Anastasia Belyh

Source: Harvard Business Review

Having engaged employees is very crucial for your company.

When your employees are engaged, performance and productivity will soar, customer loyalty will increase, your employees will experience better job satisfaction, and your hiring costs and turnover rate will fall significantly.

Don't believe me? Check out the following statistics from various research studies:

  • Engaged employees lead to 51% higher productivity in their companies compared to disengaged employees.
  • According to a survey by Towers Watson, a higher level of employee engagement leads to 9% higher returns for shareholders.
  • A study by the Conference Board found that engaged employees have 20 – 28% higher performance than disengaged employees.
  • A research by Serota Consulting in 2005 found that the share prices of companies with highly engaged employees rose by about 16% on average, against an industry average of just 6%.
  • A Gallup poll found that there is less absenteeism among companies with engaged employees.

As you can see from these numbers, there are clear benefits of keeping your employees engaged.

This is why companies are spending in excess of a billion dollars every year on employee engagement.

Despite spending all this money in a bid to increase employee engagement levels, most managers do not have an accurate idea of what employee management means. If you ask different managers what employee engagement means, you will get wildly varying answers.

This lack of a clear definition of what employee engagement means is clearly a problem.

Despite such huge sums of money being thrown at it, only slightly over one third of employees in the United States are engaged in their work, according to a poll by Gallup.

WHAT IS EMPLOYEE ENGAGEMENT?

Employee engagement can be defined as level of emotional commitment shown by an employee to their company's goals, their team's goals, and ...read more

Source:: 9 Employee Engagement Archetypes

Apr 142020
 

By Anastasia Belyh

Source: Good Life Protection

Have you ever had feelings of sadness?

Were they a sign that you were suffering from depression?

If they were, was it then just depression or manic depression?

These two mental conditions can be quite confusing, especially since they both have the word “depression” as part of their names.

These two conditions are indeed different. They also share some symptoms though the shared symptoms are those of one condition—depression.

Manic depression has all the symptoms of depression while depression has none of those of manic depression. To be diagnosed with manic depression, you must first be diagnosed with depression.

Depression is also known as clinical depression or major depressive disorder whereas manic depression is also known as bipolar disorder.

More people are using the names “Clinical Depression” and “Bipolar Disorder” in order to avoid confusion between the two conditions.

A Quick Glance at the Major Differences

Reading through the article will give you more details about the differences between these two. But for a quick memory note, here are four you can easily grasp:

  • Manic depression is characterized by episodes of mania whereas depression is not
  • Manic depression is bipolar while depression is unipolar (more details in the manic depression section)
  • Depression patients are more than manic depression patients
  • Depression is treated using anti-depressant drugs while manic depression is treated using anti-seizure drugs

WHAT IS DEPRESSION?

Depression is a mental condition which can cause you to experience emotional lows. You can also experience feelings of anxiety as well as helplessness and hopelessness.

These lows are sometimes mild but at times strong. They often cause an inability to do the tasks you would normally do. If you're able to do them, it will be a struggle.

In extreme cases, since depression is deep, it can interfere with everyday life and if left untreated, can result in suicide.

Here is how the ...read more

Source:: What’s the Difference Between Depression and Manic Depression?

Apr 142020
 

By Anastasia Belyh

Source: Hooked on Everything

Diseases bring with them much discomfort and inconvenience. They alter your normal way of life and require urgent treatment.

There are cases however, where some conditions are not purely treatable and may need to be just managed. Living with these conditions can be challenging, but it's still possible.

One category of such conditions are those affecting the mind.

Mental conditions are not always treatable. This reality can be difficult to embrace but once you acknowledge the situation, you start managing it.

There are many types of mental conditions and disorders and most are managed through therapy. Therapy is also referred to as psychotherapy.

And just as there are many conditions, so are there different ways of dealing with them.

One such psychotherapy technique is called Dialectical Behavior Therapy.

This is what we'll look at in this article.

Dialectical Behavior Therapy is a common and well documented therapy type.

And as you will see, it's also easy to learn. You can learn how to use it to help someone or even to manage your own condition.

THE DIALECTICAL BEHAVIOR THERAPY

The Dialectical Behavior Therapy is a type of Cognitive Behavior Therapy (CBT). Cognitive Behavior Therapy is therapy which focuses on the mind to either provide treatment or provide relief for the patient.

Since the target of CBT is the mind and the functions around it, Dialectical Behavior Therapy (DBT) follows the same path. It looks at the thoughts, emotions and perceptions of the patient and helps him make the changes necessary for a better life.

Dialectical Behavior Therapy is mostly used to counter the all-or-nothing kind of thinking. This kind of thinking is referred to as a cognitive distorion.

It's responsible for the kind of views held by people with anxiety and depression. It causes them to think in ...read more

Source:: An Overview of Dialectical Behavior Therapy

Apr 022020
 

By Anastasia Belyh

Data Analyst

Are you a working parent?

Do you have the ideal work-life balance?

If not, then know that you can change that.

Times come when we have to make tough choices. Choices which reflect our beliefs and preferences. Sometimes these choices cab get tricky and we may take a long time before deciding on an option.

If you are a parent and need some income, you understand this situation well.

Some parents choose to take their young children to day care as they work to pay the bills.

Others decide to stay at home and take care of their own children. They look for ways of earning without staying away from home.

Deciding these two options may not be easy given the diverse situations which we find ourselves in.

But if you really want to bring up your own children, you can.

You just have to plan in advance.

And even if you're already a stay-at-home mom or dad in need of some income, there is a way out.

BEST JOBS FOR WORKING PARENTS

Below is a list of different jobs you can consider. These are suitable for different people.

Be assured though that regardless of your personality type, there is something for you.

The common and most important thing about all these jobs is that they offer flexible schedules.

You can easily create your own schedule according to your parenting needs.

These are especially useful if you desire to develop a connection with your kids from an early age.

1. Virtual Assistant

Virtual assistants are becoming more and more common as businesses seek to minimize HR costs.

Also, the freelancing business model has picked up and more freelancers are looking for contractual business.

The biggest benefit for the business is the reduction in costs associated with tax, continuous training, employment benefits and perks. For you as the parent, ...read more

Source:: 15 Best Jobs to Balance Your Career and Parenthood

Mar 272020
 

By Anastasia Belyh

Source: zety.com/work-life/sleeping-with-the-boss

The times are changing. In the past, the workplace was a place where a great number of people worked together towards a common goal, where everybody knew their positions and their assignments, and together worked to improve and upgrade each others' knowledge and skills, in addition to contributing to upstanding reputation of the firm and its upper management and employees.

Even though nowadays the same premise still exists and is strived towards, there is an interesting occurrence that is becoming more and more prominent. That occurrence is affairs between a boss and an employee.

There are many things that are linked with an affair in the workplace, some good, but most are not so good.

In further writing of the text, you will find more about the occurrence and prevalence of workplace affairs, what are the possible advantages and disadvantages of an affair between a boss or a member of an upper management team and an employee, and what to do if you are somehow linked in such workplace affair in any way, either being involved as a direct participant of an affair or a mere observer of one.

WORKPLACE AFFAIRS AND LOVE TROUBLES

In the past, affairs or relationships between colleagues or employees who work in the same company were not popular or encouraged, due to the simple fact of the possible impact on the work and successes of the projects that it might have.

Nowadays, with the rise of more modern and forward-thinking companies, it is simply something that is not frowned upon, as long as both participants are aware that it should not have an impact on their work.

In a nutshell, the majority of employees who are approached at work, in an affair sense, are of the female gender, mostly approached by their male colleagues.

According to a research conducted by a site ...read more

Source:: Sleeping with the Boss: Affairs, Love & Sex in Numbers

Mar 272020
 

By Martin Luenendonk

Every time the shot is fired in a sprint race, the athletes find themselves in a race against time to win the elusive gold.

What if the athletes were to sprint before the gunshot was fired?

They'd be disqualified.

Timing is key to starting a race or completing it.

Recruitment is no different. It's a race among candidates to land their dream jobs or trap themselves in a low-paying position.

That's why it's important to pay attention to the career gunshot known as recruitment cycles to ensure you walk away with an appointment letter and your desired salary.

THE SEASONAL RECRUITMENT CYCLE BROKEN DOWN AND ANALYZED

During summer, relishing an alphonso mango is a seasonal delight.

However, did you know the job search in the construction and real estate industry is exceptionally high during the summer too?

Seasonal recruitment cycles play a major role in supplying employment opportunities that many recruits are unaware of.

That's why it's important to understand the various recruitment cycles to give your job hunt an edge.

Let's breakdown the various seasons and offer a detailed analysis of what to assume during various seasonal recruitment cycles.

Late Winter Cycle – January to February

A brand-new year means a fresh session of recruitment is open. Businesses are going through a new budget year and there's plenty of job success to soak into.

In fact, the Bureau of Labor Statistics released a chart to demonstrate that this period sees the most recruitment happen than any other time of the year.

The high chance for recruitment is due to candidates having a good chance of directly being interviewed by the decision-makers of the company.

The first couple of months of the new year are also an ideal time when professionals seek out greener pastures and post their resignations around this period.

Spring Cycle – March to June

After the heavy-duty months of January ...read more

Source:: Knowing About Recruitment Cycles Could Give Your Job Search an Edge

Mar 272020
 

By Martin Luenendonk

Happy workplaces are a myth.

If recent statistics released by the State of the Global Workplace are anything to go by, only 13% of respondents are happy at their workplace.

Why are work areas considered a den of despair?

How do you identify a healthy work environment?

Allow us at Cleverism to illustrate signs of a flourishing and harmonious workplace.

10 SIGNS THAT DEMONSTRATE A PRODUCTIVE AND POSITIVE WORK ENVIRONMENT

A happy workplace nurtures talent and promotes camaraderie between colleagues. It's a blissful place where top quality services and product excellence are achieved daily.

No micromanaging bosses.
No negative gossip.
Just pure productivity and team empowerment.

But can such a fantasy truly exist beyond the depths of our desires?

Of course, they do. However, a happy workplace is more than just a relaxed atmosphere for the average employee.

A positive workplace exhibits certain signs like the ones listed below.

1. A Positive Workplace Promotes Fearlessness

That's right. There's no reason to fear the wrath of your managers or feel discouraged by the harsh words of your boss.

A fear-based workplace causes employees to work without the ability to express themselves openly. No ideas are shared around and there is less chance of innovative collaboration between coworkers.

A work environment that encourages its team members to share their ideas openly and discuss matters without fear of repercussions from a senior member is truly a wonderland.

In 2018's World Economic Forum, CEOs from around the world confessed that a positive workplace is of utmost importance in the modern world. Creating the right environment for your employees to come up with creative ideas is critical in shaping business growth strategies.

IBM Studios have restructured their work studios to host collaborative areas for their employees to come up with fresh ideas and brainstorm during coffee sessions.

The president of Carnegie Mellon ...read more

Source:: 10 Signs of a Positive Workplace

Mar 272020
 

By Anastasia Belyh

Nowadays, there's a lot of talk about the intellectual capacities, but no one seems to be able to put a finger on them.

Sure, there are tests that measure your IQ and there are even tests to help determine your EQ, but intelligence itself, can't be limited to any of the traits that we usually associate it with.

In order to assert the ways of increasing our intellectual capacity, we should first agree on what intellectual capacity really means.

The very word “intellectual” comes from the Latin intellectus which means understanding.

Nowadays, psychology differentiates many different types of intelligence depending on the subject that a specific type of intelligence ought to grasp.

Howard Gardener, an American developmental psychologist pleaded for 9 types of intelligence as follows:

  1. Naturalist
  2. Musical
  3. Logical-mathematical
  4. Existential
  5. Interpersonal
  6. Bodily-kinesthetic
  7. Linguistic
  8. Intra-personal
  9. Spatial

Now, the problem with understanding is that there are no exact ways to determine whether someone understands something or not.

Not only that we can't assess whether someone understands something or not… we can't assess how much someone understands something which renders IQ tests useless… and we will see why that is so.

We usually measure intelligence (or understanding) in relation to the efficiency of solving problems. Furthermore, our problem-solving capacities are demonstrated by our behavior.

It would all be fine and dandy if our behavior was completely determined by our reason and the ability to understand. However, we are not absolutely rational beings. Au contraire!

Our behavior is determined by irrational factors as well. We're not purely cognitive beings.

Our behavior is driven by willpower. Enter conative aspects of our being: emotions, desires, urges, motivation, states, etc. All of those may impact our cognitive abilities in a positive or a negative way.

Furthermore, cognition itself is a complex issue. Understanding is not just connecting pieces of information into novel entities.

In order to form databases so as to ...read more

Source:: 10 Ways to Increase Your Intellectual Capacity

Mar 272020
 

By Anastasia Belyh

Source: zety.com/work-life/sleeping-with-the-boss

The times are changing. In the past, the workplace was a place where a great number of people worked together towards a common goal, where everybody knew their positions and their assignments, and together worked to improve and upgrade each others' knowledge and skills, in addition to contributing to upstanding reputation of the firm and its upper management and employees.

Even though nowadays the same premise still exists and is strived towards, there is an interesting occurrence that is becoming more and more prominent. That occurrence is affairs between a boss and an employee.

There are many things that are linked with an affair in the workplace, some good, but most are not so good.

In further writing of the text, you will find more about the occurrence and prevalence of workplace affairs, what are the possible advantages and disadvantages of an affair between a boss or a member of an upper management team and an employee, and what to do if you are somehow linked in such workplace affair in any way, either being involved as a direct participant of an affair or a mere observer of one.

WORKPLACE AFFAIRS AND LOVE TROUBLES

In the past, affairs or relationships between colleagues or employees who work in the same company were not popular or encouraged, due to the simple fact of the possible impact on the work and successes of the projects that it might have.

Nowadays, with the rise of more modern and forward-thinking companies, it is simply something that is not frowned upon, as long as both participants are aware that it should not have an impact on their work.

In a nutshell, the majority of employees who are approached at work, in an affair sense, are of the female gender, mostly approached by their male colleagues.

According to a research conducted by a site ...read more

Source:: Sleeping with the Boss: Affairs, Love & Sex in Numbers

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