When it comes to content optimization keywords are the easiest way to improve search engine rankings. But while most are already accustomed to using keywords, long tail keyword optimization still falls under the radar of many online businesses. To businesses, the practice can sometimes seem a daunting project.
But searching and optimizing your use of long tail keywords doesn't need to be a mission impossible.
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This guide will introduce you to a tool called Long Tail Pro and we'll explain how it can help you optimize your content with long tail keywords.
LONG TAIL KEYWORDS IN A NUTSHELL
To understand long tail keywords, you need to know what a keyword is. In the context of digital technology, more specifically search engine optimization (SEO), the word refers to “a particular word or phrase that describes the contents of a Web page”. Keywords help search engines analyze and compartmentalize web pages.
A keyword can be a single word or, as the above showed, even a phrase. A long tail keyword is in fact a keyword phrase, which contains at least three words.
Therefore, if you are picking keywords to your shoe business site:
- A keyword could be “shoe retailer” or even “shoes”
- A long tail keyword could be “women's shoe retailer” or “cheap women's shoe retailer”.
Since long tail keywords include the use of multiple keywords, they can be more suited for niche use.
Advantages of using long tail keywords
The above example of keywords and long tail keywords also highlight the key advantage of using long tail keywords: the descriptiveness of the keywords. Long tail keywords are more specific and therefore better suited for niche use.
Whilst keywords are typically generic and appeal for a mass audience, they don't narrow down the field enough. In many occasions, a narrow-definition is nonetheless needed ...read more